Pauls Handy Hammer
The Brief
Paul, the skilled craftsman behind Paul's Handy Hammer, is known for his expertise in refitting bathrooms, transforming them into spaces of comfort and style. With a desire to have his brand reflect the quality and dedication he brings to each project, Paul approached us with a unique challenge. The only existing visual representation of his brand was a graphic on his van—a playful rubber duck that symbolized the blend of functionality and fun in his work. Paul envisioned this symbol being transformed into a distinguished logo that could be showcased across various items of clothing to promote his brand further.
The Design Stage
The journey to recreate Paul's Handy Hammer's brand identity began with the rubber duck graphic. The original design, encapsulate the brand's ethos and Pauls fun side. Our team embarked on a meticulous process, redrawing the rubber duck into a sleek, yet approachable graphic.
Given the variety of clothing items the logo would be featured on, including hoodies, polo shirts, and a beanie hat, we ensured the new design was versatile. Adjusting scalability without losing detail was crucial, as was selecting the right thread colours to make the logo pop across different fabrics and colours.
The Finished Article
Our artistic endeavour with Paul's Handy Hammer culminated with a bespoke collection of embroidered apparel. The reworked rubber duck logo was carefully sized and stitched onto an array of garments: prominently displayed on hoodies, subtly adorned on polo shirts, and playfully positioned on beanies.
Every item was crafted with the utmost attention to detail, ensuring Paul's brand was represented with clarity and charm across all clothing options. This branded attire not only spotlights Paul's expertise in bathroom refitting but also adds a professional yet personable touch to his business image.
