Embassy Landscaping
The Brief
Marcus from Embassy Landscaping, a family-run business established in 2009 and known for their comprehensive outdoor services, sought to refine his brand's logo. The task was crucial because the company's stretchy tops required a stable fabric foundation that would prevent the text from bunching. Marcus desired a simplified design that would convey the growth and professionalism of Embassy Landscaping, whose expertise spans from tree surgery to garden design in Leighton Buzzard and the surrounding areas.
The Design Stage
Starting with the existing text font (shown right), we faced the challenge of translating into a cleaner and visually appealing text. The original design, not suited for embroidery on elastic fabric, had to be redrawn into a graphic that accommodated the flexibility of the tops while maintaining the integrity and recognisability of the brand name.
The Finished Article
With careful consideration to the material's stretchiness, we stabilised the embroidery area to ensure the text stood crisp and unwavering, even in motion. We embroidered the newly refined front, keeping it straightforward and sharp. On the back, we introduced the company's website, effectively transforming each piece of apparel into a moving advertisement.
The result is a forward-facing brand for Embassy Landscaping: clear, powerful, and woven into the fabric of their everyday wear. This project's success has spurred a continued partnership, where we are currently developing a fresh logo design for the company's hoodies, further expanding the reach and recognition of the Embassy Landscaping brand.
